Nike Skate Tour

In collaboration with Nike Senior Creative, this concept design was developed to create a digital and physical experience that would change the 2016 Rio Olympics for fans and skaters. We envisioned taking the status quo of current indoor skateboarding competitions (ie the X Games) and flipping it upside down by hosting an interactive street skate tour that takes skaters and fans through the streets of Rio de Janeiro. After the Olympics, the app would transform from a guided Olympic tour into an interaction between skateboarders, pros and NIke SB. The app would help create a global community of skateboarding through guided activities, challenges, and a social component. 
Nike Skate Tour
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