404 page
Turning a common weakness into an e-commerce strength
Turning a common weakness into an e-commerce strength
I've always loved quirky 404 pages -- those that simply accept the error as a commonality and try to make the frustrated web user smile.
AVAST's 404 page before this was horrible. Understandably, 404 pages are not a strong point in terms of e-commerce. Bounce rates are typically very high. When I suggested optimizing the page, I received no support, which meant that I would have to do it on my own time.
So one day over a Chinese lunch I started thinking about where things go when they disappear. I made a list... and here we are. The idea was to turn our 'problem page' into a beneficial page for the company. Now, people will smile and keep clicking within avast.com, rather than closing the tab.
Perceived 'weaknesses' are a temporary inability to see possibilities.
AVAST's 404 page before this was horrible. Understandably, 404 pages are not a strong point in terms of e-commerce. Bounce rates are typically very high. When I suggested optimizing the page, I received no support, which meant that I would have to do it on my own time.
So one day over a Chinese lunch I started thinking about where things go when they disappear. I made a list... and here we are. The idea was to turn our 'problem page' into a beneficial page for the company. Now, people will smile and keep clicking within avast.com, rather than closing the tab.
Perceived 'weaknesses' are a temporary inability to see possibilities.
Final version
Optimized to be completely above page fold.
Optimized to be completely above page fold.
Comedy
Download links (eCommerce)
Note: no selling, only links to our FREE offerings.
Note: no selling, only links to our FREE offerings.
