AXE - The Numb3rs Game
To create brand awareness of AXE in both Thailand and the Philippines and to help demonstrate the AXE EFFECT we created a fun digital experience for young guys to battle it out between friends and challenge each other’s vigorous arm action!
Guys needed to choose between 3 sexy young females to test their pulling power! the guy that got the girls number in the fastest time moved up the leaderboard and one step closer to glory!
