Responsibilities
Pitch creative concept + mock-up design
execution Shoot concept and art direction + retouching + graphic design + finished art + typography + project management
video editing brief + art direction + storyboarding + music selection + supers
video editing brief + art direction + storyboarding + music selection + supers
the brief
PRINT Kitchenaid wanted to expand on the success of the creative we executed for them in 2014 which invited
the Gourmet Traveller audience to imagine the creative possibilities when presented with incredible ingredients
and the ultimate kitchen appliances. With a focus on baking, we presented both a luxuriously savoury
spread of ingredients to inspire audiences to participate in an original baking recipe creation promotion.
The winning recipe was created and shot for the December issue and ran along side a subsequently
sweet spread of ingredients.
DIGITAL The campaign was extended online with a series of 3 native stop-motion videos of Gourmet Traveller
recipes being created .
the Gourmet Traveller audience to imagine the creative possibilities when presented with incredible ingredients
and the ultimate kitchen appliances. With a focus on baking, we presented both a luxuriously savoury
spread of ingredients to inspire audiences to participate in an original baking recipe creation promotion.
The winning recipe was created and shot for the December issue and ran along side a subsequently
sweet spread of ingredients.
DIGITAL The campaign was extended online with a series of 3 native stop-motion videos of Gourmet Traveller
recipes being created .
Magazine titles
Australian Gourmet Traveller
photography Rodney Mecuja | styling Ali Irvine | Production Emily Fitzpatrick
videography + editing Mitch Payne
videography + editing Mitch Payne
