Jungel is a concept store for Topman's venture into Berlin. A merger of the words "Junge" (boy) and "Dschungel" (jungle), it is based on the idea of the modern day male lost in the concrete jungle of Berlin.
Design work produced for the opening of the store took inspiration from the Berlin culture of reusing empty concrete buildings, mainly taking inspiration from venues such as KaterHolzig and Tempelhof Airport; this led to the concept of standing out by blending into the pre-existing environment. There are elements of concealment and mystery in each publication to visualise the blending concept.
