iTextbooks Campaign Creatives
For Consumer Behavior, my final project was to create a campaign to appeal to Vals 2 types Experiencers + Innovators and Myer-Briggs type ENS. The porduct my group chose for our campaign was Apple's iTextbooks.
For the creative executions, I made a digital ad and a digital banner ad to be posted on popular college sites such as Facebook, Rate My Professor, and College Humor. These are the Mock-ups I made using existing Apple images.
The banner ad
