The subject of Fair Trade is very important to me. It makes me furious when people see only themselves and their money they spend on a product. With the poster I wanted to make consumers think of the origin of the product and to get them curious to visit the website.

The chocolate targets kids, so the packaging is colorful but still has a clean design aesthetic. The graphic corresponds with the origin of the cocoa bean and the copy on the back introduces kids to the importance and benefits of fair trade.