Neven Šotra's profile

Božo Vrećo (logotype/symbol)

Main intention was to create the symbol which incorporates the elements and style of Božo's (top of hands) tattoos, his surname's letters ("Vrećo") as well as some kind of bosnian traditional dervishian dancing "pictogram".

Cilj je bio kreirati simbol koji u sebi sadrži elemente i stil tetovaža Božinih nadlanica, slova njegovog prezimena ("Vrećo") kao i neku vrstu "piktograma" tradicionalnog rasplesanog bosanskog derviša.
The main inspiration of form and style of the symbol were tattoos on Božo’s top of hands. This tattoo's style was popular among older people, mainly catholic population, of Bosnia and Herzegovina. See full documentary by VICE here (link).

Glavna inspiracija forme i stila simbola bile su tetovaže na Božinim nadlanicama. Ovaj stil tetoviranja bio je rasprostranjen među starijom, uglavnom katoličkom, populacijom u Bosni i Hercegovini. Pogledajte cijeli dokumentarac od VICE-a ovdje (link).
By rotating symbol at an angle of 900, we see a horizontal symmetry stylized "letters" Božo’s surname ("Vrećo").

Rotacijom simbola pod uglom od 900 vidimo horizontalnu simetriju stilizovanih "slova" Božinog prezimena ("Vrećo").
The picture shows the functionality of the symbol in terms of applying the dark or light background (positive and negative) with associated optical field.

Slika prikazuje funkcionalnost simbola u uslovima apliciranja na tamnu ili svijetlu podlogu (pozitiv i negativ) sa pripadajućim optičkim poljem.
Logo was presented for the first time at the promotion of Božo's book "Mila". It was printed on the back of the book's cover (link).

Logo je prvi put predstavljen na promociji Božine knjige 'Mila'. Odštampan je na poleđini korica (link).
Then it was printed on flyers...

Zatim je štampan na flajerima...
...as well as on tickets

...kao i na ulaznicama
Soon afterward Božo began to brand dresses whose creations he personally designed.

Nedugo zatim, Božo je počeo etiketirati haljine čije je kreacije lično osmislio.
One of them was completely golden.

Jedna od njih je potpuno zlatna.
One year later Božo decided to get the symbol tattooed on his chest.

Nakon godinu dana Božo je odlučio tetovirati simbol na prsima.
Božo Vrećo (logotype/symbol)
Published:

Božo Vrećo (logotype/symbol)

Logotype/symbol I created for one of the most popular Bosnian sevdalinka's singer - Božo Vrećo. Symbol incorporates a pictogram of traditional B Read More

Published: