The idea of this advertising campaign is remind people that every donation recieved is a step closer to filling the gaps in the search for a cure for cance and without this help these gaps may never be filled.

Magazine/Billboard ad

Money box billboard with slots for people to donate there and then.

Ambient advertising - Medicine boxes to be placed in situ (supermarket/chemist shelves)

Ambient advertising - to be placed in situ to gain peoples attention

Print ad - to be situated in magazines/newspapers or sent out as direct mail.

Ambient advertising - to be placed in situ