The Funjet Sweet ReTreat mobile tour hit the road in a brightly colored, branded ice cream truck. At each stop, energetic brand ambassadors rode colorful, branded tricycles around high-traffic locations handing out free tropical treats. With ice pops in hand, consumers were encouraged to snap a photo of their experience and upload it to a branded microsite for a chance to win a tropical Funjet Vacation. In addition to a lot of smiles, the Sweet ReTreat tour yielded 19,000 one-on-one interactions and over 3.6 million brand impressions.