Allegory (n.): a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one (Google).
My name is Robin Duong and I'm a self-taught graphic designer and artist. I recently graduated from UC Berkeley with a bachelor's of science in Environmental Economics and Policy and a minor in English and I plan to work in marketing or advertising.
Allegory Marketing is a chart of my progress as I learn how to create logos with Adobe Illustrator. Every week, I will randomly select one industry, one adjective, and one noun and create a logo for a hypothetical company named after that adjective-noun combination. If I'm feeling inspired, I'll also write a story, motto, or article for that company.
This week, my industry is biotechnology, my adjective is "half," and my noun is "cat," so I am creating a logo for a hypothetical company called Halfcat Biotechnology.
Obviously, the adjective and noun combinations won't always work out, but no matter how ridiculous the adjective and noun combination may be, if I think that a company within that industry has even the slightest chance of having that name, I'll design a logo.
Halfcat Biotechnology
06/01/2016
I am proud and embarrassed to admit that the Halfcat Biotech logo was illustrated using only the Paintbrush tool and Eraser. I decided to take a fun twist on "half-cat" by creating a Halfcat: a biologically engineered werecat. The Halfcat's tail is a DNA double helix. The rungs of the double helix form cat eyes and fangs.
Ironically, while I am creating logos for imaginary corporations, I don't currently have my own logo or name for my own brand. "Allegory Marketing" is the name of this project, not of my own logo-designing and marketing services, but that may change. I like to think of myself as a storyteller, as it is stories that drive marketing, writing, and art.
Reliable Insect Tutoring
06/29/2016
Hey, everyone! I've been away on vacation and there was no internet available on the road, but I'm back now. This is just one of those weeks where I get an odd adjective-noun pair! This was my first time using the Text On Path option, and it's pretty cool. I was going for a child-friendly design. A praying mantis holding a pencil was the first thing that came to mind.
Smart Code Photography
06/29/2016
This design is based on a professional camera and binary code.
Western Lords Tennis
06/29/2016
I began working on this design before vacation, but finally finished it today
