Online Insurance Purchase Process Evaluation
When: August 2011
When: August 2011
Market: US Automobile Insurance
Type of Research:
Overview:
Overview:
Prototype testing on a new online insurance purchase process.
Goals:
Business Success:
Goals:
Understand the usability and pain pointsof the new insurance purchase process.
Specific Questions:
Methodology:
Key Learning & Recommendations:
Specific Questions:
Methodology:
Key Learning & Recommendations:
Business Success:
