Helped drive the strategy to adapt the Brand Campaign to a Shopper Marketing Activation.
Worked with the Planning Director to design the strategy for the beer category at Kroger
Insight generation and strategy to adapt Consumer Platform Idea to a Total Market approach.
Worked with the SVP of Strategy and Associate Director, Planning to design the strategy for this project.
Insight generation and Creative Strategy to adapt the new partership of EFFEN Vodka and 50 Cent.
