The Brief:
Scientists have recently discovered a way to collect and retrieve water from space. The water is the purest known to man.
Create a brand for this new product. Break convention and think beyond the bottle and beyond the clouds.
Concept & Solution:
Discovered on Saturn’s mysterious moon Titan, Quartic is a drink that has four times the hydration power than water.
Instead of aiming to make high profit margins Quartic is a brand that aims to solve the global water crisis by donating four times the amount of Quartic that is purchased by customers to those suffering from water scarcity around the world.
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