Clean Conscience Rebrand

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Rebrand and Visual Identity

Clean Conscience originally existed as a brand that sold cleaning products and provided cleaning services. Clean Conscience grew quickly in popularity because of the natural and healthy quality of their product lines, and their unrelenting service.

Now, Clean Conscience has evolved from a product company to a brand determined to make an impact. Last year the founder of Clean Conscience, Amanda Schofield, traveled to Africa to the city of Moshi in Tanzania, and worked with a group of women educating them on business and health. Upon her return, she was inspired and dedicated to make a difference with her company.

I was brought on to help re-purpose the brand and create a new identity for Clean Conscience. Through collaborative sessions and ideation, we defined the Core Identity: Purpose, Vision, Values and Differentiation. Clean Conscience now exists to provide the means to a healthy and sustainable life.

I designed the Visual Identity representing the Core essence of the brand. Below I've showcased select pages from the Clean Conscience Brand Manual which I created for guidelines and usage.

The brand now consists of the Clean Conscience Canada Foundation that is determined to make a large impact on global sustainability and health issues. The product segment of Clean Conscience will again provide a line of healthy house & cleaning products, and also a line of healthy bath & body products. All products are purely created with essential oils and contain no harmful ingredients. The product strategy consists of fair trade practices to help build communities in developing countries.

I have an on-going collaboration with Clean Conscience, and I will continue to update this project as we activate and grow the brand.