All annual conference supporting materials are designed to reflect that year’s theme and subtly represent the host city. This 64-page directory incorporated information on nearly 250 exhibitors. I designed and served as the production artist for this piece.

 

Much like the annual conference Program Agenda, we implemented a process whereby all exhibitor copy was approved and proofread prior to layout. And, as there were many repeat exhibitors, final copy was provided to all coordinators to expedite production of the following year’s directory.