Living with Good Days
The Brief: As part of a retention program, create a newsletter that will be mailed to donors, sponsors and the patients of Good Days. It should uphold the newly created Good Days branding and messaging.
The Solution: Each quarter, these 12 page newsletters were comprised of extended stories from the monthly articles, several new feature stories, and tied in our quarterly promotion. Always looking to create content with an added perceived value, many articles had bonus material like recipes or exercise routines. For those reading the online version, downloadable pdfs were provided.
