Empathetic Eating is a conscious way of life in which people sacrifice their surplus in order to help those in need. Politics aside, this organization strives to fight the battle of hunger on all fronts. Whether people are struggling with hunger or obesity, they provide solutions with the emphasis always being on empathy. In order to raise awareness of this organization and the many issues regarding nutrition, I designed a cohesive brand and promotional campaign that provides accurate and alarming information to all.