Pixabay; Skitterphoto: Trees on hill
Pixabay; mardais; Girl on beach
Pixabay; JensRS; Cardboard
Pixabay; AdinaVoicu; Purple Roses
Wikimedia Commons; Moebius 1; Recycling-Code-20

 

   My product, Color Natural colored pencils, is marketed to a specific group of people. For now, let’s call these people Janet. Janet is a suburban woman with a passion for the outdoors. She likes to garden, take hikes in the woods, and color adult coloring books. People would describe her as calm and kind. She is also health conscious, and an environmentalist. There are several things on the box that would appeal to her. First, the muted cool colors and cursive type give a feeling of calm, which would appeal to her personality. Something that would appeal to her love for the outdoors is all the color pencil images of nature scenes on the box. Also, the natural tones would appeal to her for the same reason. Some things that would appeal to her environmentalist side is the mission statement on the bottom and the material used to construct the box. The mission statement clearly says that buying the box of pencils would help the environment, and she would like that. Also, since the box is recycled cardboard and the plastic pencil tray (not shown) is recycled plastic, she will feel she is helping the environment when she buys the box. Also, the list of colors on the inside flap appeals to the artistic side in her that likes coloring books. In short, almost every aspect of this box is geared towards people like Janet.