Description:

This is a rebranding project for Arisun Tire. Arisun Tire is the No. 1 Chinese tire manufacturer and the number ten global tire manufacturer. In 2016, they decided to re-brand their company in Canada. Their purpose is not only to remain No.1 in the tire industry in China, but also to move forward as one of the most respected tire companies in the world. 

This branding project includes a logo redesign, website and stationaries design. The name of Arisun means “to chase the sun”, thus the new logo is developed from the concept of the sun and a tire. The colors of the brand are red and black, that represents its passion, strength and modern appeal. The design of stationaries and website are very clean and neat. The overall design creates an impression of professionalism. 

Components

Logo, Branding, UI design