It was time for my branding to have an update - my old one was great and had a brilliant concept but I have come a long way since then and have further developed my style. It was hard to beat, and for my new branding I focused more on the similarities in my designs to discover my "voice."
This brought to my attention that I used one particular lettering style in a lot of my work, and that's when it clicked; this was my signature. I also love experimenting with bright colours so I had a look at the ones that I used the most in my work and incorporated that into my new branding.
Workings