We live in a society dedicated to the idea that we're always better off gathering as much information and spending as much time as possible in deliberation. Haste makes waste, look before you leap. But I don't think this is always true. This is a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time or walk into a house you are thinking of buying your mind takes around two seconds to jump to a series of instant conclusions.

 

Those conclusions that we reach are really powerful, really important and, occasionally, really accurate. The Power of a Glance is an exploration of this type of thinking. The book itself is a glimpse in time. Blurred imagery and broken typography act as fleeting moments. Important information is linked to sidebar notes and visually explained through diagrams and infographics.