Ernest Packaging Solutions has grown into a powerhouse of branded content over the years. Converting those social consumers into customers required that they could (1) use the site on their phones and (2) quickly understand what Ernest does and sells. We helped to streamline the responsive experience, minimize choices/work, and set the stage for richer lead development... while keeping the quirky brand culture intact.
Sample viral video content series created for Ernest by Liquid Agency and Signal Productions.
Before and after sitemaps show the consolidation and clarity of the experience based upon prioritizing business goals of showcasing custom design solutions combined with the users needs.
Following interviews and analysis, I put together recommendations for guiding the content, functionality and organization of the new site.
Previous site (with click analytics overlayed) showed the myriad of choices and work required by users.
Awarded 2016 'Online/Interactive' Addy and 'Best of Show'
