When Fairtrade introduced their new Fairtrade Sourcing Programs they needed a series of infographics to explain what this meant. The programs were all about giving farmers new opportunities to sell more of their cocoa, sugar or cotton on Fairtrade terms. We created side-by-side flow comparisons with the original Fairtrade business model, which most people were familiar with.
These infographics were then used by our moving image team as a basis for a short animation to explain the benefits.
