This project was Typographic project based around a Cause of our choice. For my cause I chose Dementia as it is personal to me after my nan having suffered with it. I didn't want to create another scary and clinical looking information campaign like most of the existing designs out there already. Instead I chose to create my designs from the point of view of the Dementia sufferer and aim them towards their friends and family. A lot of the text is in first person and is either handwritten or using a handwriting typeface. 

 

With my designs, I wanted to show people that Dementia doesn't have to be the end and that sufferes can still lead a good quality of life. The words 'me' and 'i' can be found within the word Dementia and I used this within my copy.

 

 

The first design is a poster that would be placed around Doctors waiting rooms, hospitals, nursing homes etc. The aim of it is to make the family member realise that the Dementia sufferer hasn't actually changed. In the same locations would be stands that hold the second design - a leaflet which goes with the poster but is more informative as well as disagreeing with some Dementia stereotypes. 

The leaflet tells the reader how they can help a Dementia patient keep their independence for longer and maintain a good quality of life. The leaflets would be kept on a stand as mentioned previously but also handed out to the family of Dementia patients when a diagnosis is given.

 

Most of the text within the leaflet is not mine and is taken from either the NHS website or Alzheimers.org.

The video acts as a more lighthearted version of the leaflet, it tells the viewer the positive points without explaining all of the extra information. The video would be shown to the family of Dementia patients upon diagnosis, or if that isn't convenient, the video would be handed to them on a disc along with the leaflet. The piano music can be found at freesound.org.