Creative Jam 2016

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Creative Jam 2016 in Munich

THEME: CREATIVITY IS...

The two words „Creativity is…“ were the subject for the first Creative Jam in Munich.
As one of five teams of young designers we accepted the challenge to complete and interpret that beginning of the sentence in a creative way in just under three hours.

Does creativity stand for freedom? For Art? Is creativity even human? Instead of looking for a single matching expression, we used a form of crowdsourcing during our concept phase: We used our camera and portrayed passers-by and asked what creativity means for them. The result: As different the people, as different their answers. Creativity, so our conclusion, can not be generalized. For everyone creativity means something different, yet creativity is always based on algorithm and various parameters.

We used that foundation to built up our creative elaboration. Using JavaScript and the Adobe Creative Cloud, we combined the portraits of the passers-by with the relevant interpretation of creativity, and transformed them into abstract illustrations. Thus a generative poster series, that expresses the diversity of creativity in a unique way, got created and won us the People’s Choice Award.

While every snowflake is clearly identified as such, no two alike. Various parameters ensure that every snowflake is unique. – The same goes for creativity.