Rolls-Royce needed an event theme and customised invite for their brand exhibition in Korea and Japan.
Their target audience was young and wealthy, self-made entrepreneurs.
To appeal to their customers' intense individuality, we took the brand's aspirational luxury into the 21st century.
Their target audience was young and wealthy, self-made entrepreneurs.
To appeal to their customers' intense individuality, we took the brand's aspirational luxury into the 21st century.
Inspired by the car maker's enigmatic icon, we created a modern-day Spirit of Ecstasy
and gave her a bold and visionary voice.
(Pitch Project)
Two years later, Rolls Royce releases a beautiful video in which the Spirit of Ecstasy takes human form.
Executive Creative Director: Shayne Pooley
Senior Art Director: Joe Tan
Copywriter: Tay Huizhen
