Rolls-Royce needed an event theme and customised invite for their brand exhibition in Korea and Japan.
Their target audience was young and wealthy, self-made entrepreneurs.
These people have the world at their feet and only seek the truly rare and sublime.
So we positioned the Rolls-Royce car as an ultra-exclusive work of art. (Pitch Project)
Executive Creative Director: Shayne Pooley
Senior Art Director: Joe Tan
Copywriter: Tay Huizhen
