Care Package – John Fluevog Shoes
Project and Design Coordination (Marketing Team Initiative)
Care packages are an important part of the Fluevog Culture – every purchase, in-store and online, receives these goodies. Each piece in our care package is carefully thought out and designed for our customers. Our goal is to spread the brand through light and positive messaging. We work to connect with our customers online and in store through initiatives such as social media, wearables and prints.
Look out for hidden gifts and surprises.
Project and Design Coordination (Marketing Team Initiative)
Care packages are an important part of the Fluevog Culture – every purchase, in-store and online, receives these goodies. Each piece in our care package is carefully thought out and designed for our customers. Our goal is to spread the brand through light and positive messaging. We work to connect with our customers online and in store through initiatives such as social media, wearables and prints.
Look out for hidden gifts and surprises.
The Tag Your Vogs card is to encourage customers to share the Fluevog style via Instagram. When your shoe is tagged like this: #vog_[stylename], your photo will be featured on the proper product page. The goals are to gather user-generated media and to encourage Fluevogers to be a part of the brand.
Fleuvog, Fluvag, Fluvog – there are many ways people misspelled the name. The F-L-U-E-V-O-G card is designed to help Fluevogers to confidently show off their 'Vogs and hand the card instead of stumbling on the name when asked. It's spelled: F-L-U-E-V-O-G.
