Q-tips
Personal Care Campaign
Personal Care Campaign
This Q-tips campaign is focuses on finding all of the nooks and crannies that Q-tips can clean in a room. The print ads show all of the hidden Q-tips where other cleaning materials missed and encourages the viewer to locate all of them. The iPhone app and microsite allow users to play a game where they can locate Q-tips and the detailed places that they can clean.
Target: Male and Female, Age 25-60
Message: Q-tips will clean the "impossible to get" areas of your home.
iPhone application, Q-tips
Q-tip iPhone app allows you to upload an image of any room or put a room in the viewfinder and it will locate all of the places in the room that a Q-tip can clean. The user can zoom in to any area in the room and see where the Q-tips are up close.
Microsite, Q-tips
Q-tip microsite allows the user to play a game where they are given clues to locate where the Q-tip is cleaning. Using a magnifying glass, the user must locate all of the Q-tips in the room. Once the user locates all of the Q-tips, they are taken to a "winning" page where they receive discounts on Q-tips.
Microsite, Q-tips
Q-tips "winning" microsite page.
