NIKE SOUL

Brief: Connect the consumer with the brand in a way that would not have been possible three years ago. 

Problem: We are in the midst of a global energy crisis. In several parts of the world, basic needs are not met because of the lack of electricity. How can we solve this problem?

Credits:

Ariana Akmal - arianaakmal.com
Michael Fernando - michaelfernando.org
Samyu Murali - samyumurali.com
Anna Watson - anna-watson.com

Sources used for the video: drive.google.com/open?id=0B4m6MCEqf8H9RzVPZWRfNElkSmM

Cannes Future Lions Shortlist, 2016.

Featured on Ads Of The World, 2016.