CaveBear Kimchi is targeted to young adventurous North American foodies
who are looking for trendy, exotic, and healthy food that helps them to add
unexpected surprises to their menu planning. 

 

Cavebear Kimchi branding is inspired by the Korean creation myth: A bear
and a tiger wanted to become humans and prayed to god. God asked them

to stay out of the sunlight while living in a cave and to eat only cloves of garlic

and herbs for 100 days. The tiger gave up after 20 days. On 21st day, the bear

was transformed into a woman and later gave a birth to the founder of Korea.