We created a Offf Barcelona 2016 mediatic campaign that was fun, dynamic and unconventional, but also diverse and wide.
We worked with 4 categories that generated interactions not only with the artists and their works, but also with the audience.
The Works
We wanted to caught your attention, to bother you, to create a kind of provocation, to “Take a look” into something. This time the works of the artists participating in the festival this year. They were invaded using the spam concept in order to support the “Watch this” campaign.
Same happened with the artist’s content and the graphic from the campaign.
