International Competitive eMail Service Benchmark Studies
When: 2010 - 2011
When: 2010 - 2011
Markets: US, UK, Taiwan, Indonesia, India, US Beta, US Beta2
Type of Research:
Overview:
Overview:
Email service competitive benchmark usability studies conducted in 5 different markets (US, UK, Taiwan, Indonesia and India), followed by 2 versions of beta site testing in the US.
Goals:
Business Success:
Goals:
Develop a systematic customer experience benchmarking capability between XXX Mail and keycompetitors that leads to actionable product strategy, development, and designrecommendations
Specific Objectives & Questions:
Methodology (US):
Key Learning & Recommendations:
Specific Objectives & Questions:
Methodology (US):
Key Learning & Recommendations:
Business Success:
Example of competitive benchmark - driver analysis (data was ran by a statistician)
Example from Beta site testing
