The purpose of this project was to create a corporate identity for Tomsk tango-club «Buenos Aires».
I am a member of this club and I know the structure of this place, its needs and interests.
Tango is one of the most mysterious dances in the world. Continence of tempers, stringency of lines and uncontainable undisguised passion are all coexisting in Tango at the same time.
It is a dance of feelings, human relationships and the infinite discovery of new frontiers in music.
In order to develop the dance theme, it was decided to look into history of its origin. It is believed that the original tango is a dance of men, fighting for their women.
While creating a logo we’ve drawn a variety of lines in motion, it was done with by ink and calligraphic pen, it was helpful to reproduce liveliness and fury of the dance. Finally we chose the most successful variant of curve. Logo contains the brandmark and the name of the club.
Next step was to create a business card for the head of the club.
Poster and flyer were created as an advertising materials to spread the information about the club.
Souvenir products of the club: T-shirts for dancers.
Cups. Tango club is not only a place for dance, but also a place to have a pleasant time and new meetings.
Corporate bags are needed as a packaging for a tango shoes selling activity of the club.
Printed materials of the club is presented below: notebook, corporate form of a contract, and an international standard envelope.
