THE BRIEF: to make chess more popular in RU.
THE IDEA: Jail chess Cup for Russian prisons. Playing chess can change your life.

Case video

 

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PROJECT AWARDS
2014 – Idea, national advertising festival, BTL&event marketing, Bronze
2014 – Idea, national advertising festival, video Note, Bronze
2014 – Kiev International advertising festival, Creative use of media, Bronze
2014 – Silver Mercury, Best creative realization of integrated campaign, Bronze
2014 – Golden Hammer, international advertising festival, PR, Bronze