Sir Paul McCartney approached Skype with an interest in working together. After discussing a number of possibilities, we asked Paul if he would be interested in creating a series of Love Mojis that express the emotion musically in different ways.
Being the musical master he is, Paul created a unique set of sonics that have all the characterists of Paul himself, as well as evoking the topic of love. These mini music masterpieces, combined with the Skype product animation team, culminated in beautiful and sharable Mojis.
This resulted in an enormous increase in product use and retention.
Scope of work:
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Video story telling for multiple channels
• Social media channel assets; owned, earned and paid
• Email
Results:
Awareness: 141m
Engagement 50K
Participation 10m users a day
Effective media value $2.6m
