Mojis (5 second video clips with audio) were created as a new product feature in Skype. And, naturally, we wanted to tell the world.
We found a quirky use case for everyday Moji use and played out the story with the product feature.
Mojis have since blossomed and been received exceptionally well by the users.
Scope of work:
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Video story telling for multiple channels
• Social media channel assets; owned, earned and paid
• Email
Results:
Immediate product understanding.
Increased product use.
