Brendan Finnegan's profile

Direct Marketing: B-to-B Loyalty

Brendan Finnegan
•
Boise Cascade Loyalty Program
The rewards rock
OVERVIEW: To promote selection and ongoing use of Boise Cascade engineered wood products amongst Contractors, BI developed the "Joist Rewards" (client name) loyalty program.

CREATIVE OBJECTIVE: Generate awareness, enrollment and activity for Joist Rewards.   

SOLUTION: Used the key long-term product benefit of "no noise" (i.e. creaking) to reinforce the program's rewards benefit. The enrollment mailers were timed and messaged to increase urgency. While the "double points" mailer was designed to increase sales during a key promotional period.
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
direct marketing Loyalty Marketing
AGENCY: BI
CLIENT: HP
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Beth Luoma
Direct Marketing: B-to-B Loyalty
Published:
Brendan Finnegan's profile

Owner

Brendan Finnegan's profile
Minneapolis, MN, USA

Direct Marketing: B-to-B Loyalty

OVERVIEW: To promote selection and ongoing use of Boise Cascade engineered wood products amongst Contractors, BI developed the "Joist Rewards" (c Read More

Published:

Creative Fields