Jarapetit is a retail shop selling cheese cups. Desserts like cheese cups are always target ladies as their target audience. The colour used is tiffany blue that actually a very sweet and romantic colour for girls. The curvy ornament style of typeface is elegant. It is in white colour that I find it most suitable to match with tiffany blue.
By the way, a graphical doodle of the cupcakes brings out the brand identity of the products. It match perfectly with the elegant curvy brand name in a tiffany blue circle.
Simple yet elegant.
This customized packaging has very strong brand image with it. Logo is presented on both paper bag and box with this specific colour that I have chosen to represent an image of Jarapetit Cheesecups. There are polka dots in darker tone as overall design stand out the brand image which is sweet and lovely. A sweet packaging like this is very suitable as a gift while this is also one of the identity of the brand that Jarapetit Cheesecups products and packaging are well designed for customer to buy it as a gift!
So, special gift tags are designed for the customers. Cards are boring, use Tags! These cute and lovely tags are specially designed for giving others as a gift. Every design represents Jarapetit Cheesecups in different ways in terms of : colors, logo, typefaces, pattern and also some doodles. The concept and deisgn of gift tags are perfectly match with the sweet and lovely image of Jarapetit Cheesecups.
Jarapetit namecard in square.
Uniform for Jarapetit Workers.
A very brief and simple interior design for Jarapetit. This tiny shop that located at dhoby xcahnge where there are another 2 cake shops are just few shops away. This brand new interior design for Jarapetit is to stands out from others with its very strong image. Target audience at the location is always in a rush or focus on their journey. This interior catches people attention to stop and have a look at this sweet and lovely shop in the middle of the pathway.
Jarapetit Cheesecups offers a few products. They have their menu on the wall initially. So, I have made use of this idea to make a change on their menu into a bigger one -- mural. Pictures always catch attention more easily. So, a simple mural as menu for can be more attractive for target audience to have a look on it. New doodles for each products are created and the layout is arranged in a more lively way to have more interactions with the target audience.
