Graphic Studio 2
Project 1A:
De Ole Vinyl Cafe
De Ole Vinyl Cafe
(Self-Initiated Brand)
De Ole Vinyl Cafe is a cafe that sells 100% Jamai- can Blue Mountain Coffee. The special concept of this cafe is that it is also a music store specializing in vinyl records. The name itself translates to ‘The Old Vinyl Cafe’, from the Jamaican language; Patois.
A cozy coffee-hangout place with a character and atmosphere of its own, promising customers with ample comfort and a relaxed ambience. It is also a great place for vinyl record collectors or music lovers in general. De Ole Vinyl Cafe ultimately offers a social community to coffee and music lovers alike.
The logo depicts a vinyl record player with the cafe name in the middle of the record. Along with an embedded icon of a steaming cup of coffee. The type- faces used are Andes Regular and Learning Curve Regu- lar. Respectively, they represent the vintage/retro side to vinyl and the the classic/elegant side of the coffee-world. Orange tend to show the vibrant culture of Jamaica.
Logo Drafts
Final Logos
Namecard Front
Namecard Back
Letterhead
Folder Cover
Folder Inner-side
Envelope
Final Layout
