Tactics for IKEA MPR
AssignmentCreate a Marketing Plan Roadmap for any brand. The brand I chose was IKEA. For the portfolio I had to:
Course: MK 354-Public Relations Writing
The setting is meant to be a warehouse in trendy Brooklyn, NY filled with different IKEA showrooms. The speaker, Brad Goreski, would speak in a showroom on stage. I made the fictional setting for the project.
The final piece
Original image of Brad
The original showroom
2. Execute one of the tactics on the timeline
The tactic I executed was have an IKEA wrapped hybrid vehicle drive around the major cities in the Northeast US. This is the vehicle I designed for that.
The IKEA logo I used
The Prius picture I used
