Brief - Create a brand name, identity and packaging for a range of chicken feed.

 

Concept - Research shows how there is a problem with overfeeding chickens and not only is it unhealthy for chickens to be obese but also results in them laying fewer eggs.

 

Solution - Coop Scoop turns the three types of feed into characters - Shelley, Betty and Henrietta. The packaging comes with a scoop inside which is the perfect portion for one chicken. Coop Scoop combats chicken obesity in a simple and easy way perfect for families that keep chickens as pets.