Greek yogurt is extremely soft yet holds its shape even when you spoon it out. It resembles a cloud. I followed the idea and came up with the whole cloud-on-a spoon concept. In order to make the product stand out among competitors, we decided not to use an image of fruits and berries which so popular on the yogurts’ market. To keep things simple, yet still emotional, I stuck with plain shapes and clean colours. Each flavour associated with a different colour and different type of pattern placed on a small kite next to the logo. Typographic smile under the logo was a final touch that adds to the brand’s friendliness.

 

A bellied-shaped container for drinking yogurt conveniently fits into a hand, purse or a school bag, at the same time, holds enough tasty yogurt for a healthy snack on the go.