Considering all cereal packaging offer only one flavour we decided to design
an innovative pack that not only packages one but two different flavours.
The pack is easy to shelf, is constructed using one sheet and the transparent
membrane on the front lets you know the quantity inside and the graphics provide
you information about the flavours within.
The infographic at the back makes it easy for adults to easily know the ingredients
when the check out the product and and interesting for kids to read as well.
The nomenclature and graphics for this product has been inspired by the
ingredients of which the cereal is composed of.
The name 'CRUNCHIES' is a fun word that describes the scrumptious
snack as a whole and the flavours, 'Berrylicious' and 'Choconutty'
charmingly describe the flavours within.
Identity and Artwork.
Most children tend to doodle boats, waves, the Sun, stars etc once they learn to hold a pencil.
This is exactly what the artwork is inspired from. It's what children will immediately connect with
and create a sense of nostalgia (at some level) amongst young adults.
Structure design : Aparmita Sharma
Disclaimer: The brand General Mills has been used as the parent brand for display purposes only and has no
connection to the packaging and product.
Thank you.
