We won! I didn't even know it until someone told me they saw my name in PRINT.
This was a fun project with a great team.
Edmundson + Martin, a super-talented design duo in South Florida was hired by Village Farms, a leading edge greenhouse grower, to create this upbeat rebrand. They, in turn, hired me to write the copy for this project. Their work scope included identity, naming, brand language, package redesign, interactive, tradeshow, photography, illustration, and B2B advertising and writing.
PRINT 2012 Regional Design Annual
There we are!
Copy: "Brilliant bells that ring with sublime flavor."
Copy: "Sweet and succulent, this is one cool cucumber."
Copy: "Ripe and ready to tantalize the taste buds."
Copy: "Charmingly compact, yet radically crisp and refreshing."
Copy (top left to right)
"The sweet taste of heaven on earth."
"While all grapes smack of romance, these are a love affair."
"A tomato of many talents. Easygoing, yet delightfully saucy."
"Give in to delicious temptation. It's only natural."
