The 6.4 Billion Dollar Question
The tourists might be annoying but they pay the bills - and then some.
The tourists might be annoying but they pay the bills - and then some.
Anyone who lives in Central Florida is fully aware that DisneyWorld fuels a massive part of their local economy. Orlando wouldn't have nearly the amount of great restaurants, shopping, or upscale amenities if not for this huge tourist attraction. Likewise, St. Petersburg/Clearwater, rated "America's Number One Beach," is also a big tourism destination. We found that the locals were "irritated" by this influx of traffic to their otherwise quaint way of life. Well, too bad. We had to remind them that these so-called pests were responsible for funneling a whopping $6.4 Billion into their economy. Putting a fun spin on this campaign, we acknowledged that sure, the tourists were pesky - but oh-so worth it. Even the tourists themselves found this sensibility entertaining and not at all off-putting. After all, any one of us who travels from time to time knows that we are all 'tourists.'
