The Birth of a Brand Identity
Branding an Organic Skin Care Line for Moms-to-Be
Branding an Organic Skin Care Line for Moms-to-Be
Pretty Mommies Founder and CEO was looking to establish a brand identity for her new skin care line geared toward pregnant and nursing women. She wanted the brand to reflect an accessible organic quality that was also distinctly modern and intelligent. She had started working with a graphic designer but their first attempts were too cottage industry in feel. She was looking for something much more sophisticated and polished. To get her on the right track, I partnered with an award-winning art director, Maya Whitman, in San Francisco, someone with whom I have worked on a consistent basis for the past 7 years. Together, the three of us (the founder, Maya and I) collaborated on how the brand should look, feel and sound. The below showcases the initial creative genesis and the final product for Pretty Mommies' first 3-product launch in December 2011. This exclusive product line is available online and in select physician's offices around the US.
And voila! The finished product!
The words.....
