A visual identity for a startup company based out of Brooklyn, NY, specializing in creative consultancy and brand marketing.
mission is to help up-and-coming artists find ways to promote their talents through brand marketing, booking, event management, and other relevant methods. The company is the latest project driven by longtime friend and collaborator, Angela Del Sol. She asked me to help her create an identity that represents both the creative and administrative attributes it will offer future clients. In order to help Solare be distinguishable and unique, I had to find a solution that wasn't too predictable. It meant I had to avoid the temptation of creating just another sun logo for a company whose name means sun in Italian.
