Client:
BMW of North America - www.bmwusa.com
Product:
Product:
BMW X5 – newly redesigned
Headline:
Too Fast
The assignment:
Figure how to sell the key benefit of BMW's new product, the X5.
Conclusion:
People like fast, so I decided to emphasize the 0-60 in 4 secs as not many other SUVs can do the same.
The product:
Converse boots
The goal:
The company wants more people under 30 to be aware of these boots as fashion wear.
The goal:
The company wants more people under 30 to be aware of these boots as fashion wear.
The assignment:
We had to come up with an ad for Converse based on one of the categories:
-Fact-based
-Testimonial
-Comparison
-Reversal
-Metaphor
-Testimonial
-Comparison
-Reversal
-Metaphor
Conclusion:
I choose fact-based as I knew Converse had a rich history. 'Merica!
Client/product:
Christmas candy (either an individual type or an entire brand)
Goal:
Goal:
Produce a 6-second video ad
The assignment:
Develop a storyboard and shoot a video commercial for candy.
Requirements:
-Video must clearly be selling a product or the idea of a product
-Opening shot must have a title or something making it clear what the ad is about
-Closing shot must include student’s name and the hashtag #ritad
-Opening shot must have a title or something making it clear what the ad is about
-Closing shot must include student’s name and the hashtag #ritad
Summary:
I choose York because I knew it was a christmas candy. It has mint and coconut as the ingredients so I decided to play with those ingredients by turning them into background elements. At the time of this assignment, winter was coming so I wanted to portray that. Here's the result
